Topic 7

Topic 7

Did you know?

The 4 P's for making effective disclosures: Prominence, Proximity, Placement, and Presentation.

Compliance Tip

Advertisers on social media must make sure that:

  • Claims are truthful and substantiated
  • All required disclosures are clear and conspicuous
  • Advertising content is clearly distinguished from non-commercial content
See more Compliance Tips

Watch List for 2020

Within the past few years, the FTC has revved up its enforcement of deceptive auto dealer advertising.

Make sure you know what marketing tactics to avoid

Topic 8

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Unfair and Deceptive Practices (UDAP) Laws